About Belcorp
Founded in 1967 by Maria Josefa Belausteguigoitia de Jorio & Jose Antonio Belausteguigoitia
Belcorp is a network marketing company that was founded in Peru in 1968. The company is dedicated to the manufacture and commercialization of beauty and personal care products. Belcorp is present in 16 countries across Latin America, with a portfolio of more than 1,200 products.
Belcorp’s product portfolio includes makeup, fragrances, skincare, and hair care products. The company’s brands include L’Bel, Ésika, and Cyzone. L’Bel is a high-end brand that offers premium skincare and makeup products. Ésika is a more affordable brand that targets a younger audience. Cyzone is a brand that is geared towards teenagers and offers trendy makeup and fashion accessories.
Belcorp is committed to sustainability and social responsibility. The company has implemented various programs to reduce its environmental impact, such as the use of renewable energy sources and the implementation of recycling programs. Belcorp also has social programs aimed at supporting education and entrepreneurship among women.
In recent years, Belcorp has received numerous awards and recognitions for its business practices and products. In 2019, the company was ranked as one of the 50 most innovative companies in Peru by the magazine Semana Económica. Belcorp was also recognized as one of the best companies to work for in Latin America by the Great Place to Work Institute.
In conclusion, Belcorp is a network marketing company that has been dedicated to the manufacture and commercialization of beauty and personal care products for more than 50 years. The company has a strong commitment to empowering women through its direct sales model, and it has a vast portfolio of products that cater to different segments of the market. Belcorp’s commitment to sustainability and social responsibility makes it a socially conscious company that is dedicated to making a positive impact on society.
