How to Find Customers for Your Network Marketing Business

When you’re involved in network marketing, finding customers is essential. Without customers, you won’t generate revenue, and without revenue, there’s no payout—meaning no income for you. It’s that simple! Building a strong customer base is crucial not only for your own earnings but also for the success of your entire team. So, how do you find customers for your network marketing business? Let’s dive into effective strategies to get you started.

Your First Customers

As a new network marketer, you might be wondering where to begin. Questions like “What should I do?” “Where should I go?” and “What should I say?” are common concerns. Finding your first customers can feel daunting, but it doesn’t have to be.

You’ve just started with your network marketing company—you’ve paid for your license, received your starter kit, or activated your web shop, and now you’re eager to begin. The advice you’ve likely heard is to start with your “warm market,” meaning friends and family. This approach is good, especially if you’re enthusiastic. However, there’s a risk: approaching them without preparation could lead to rejection, and nobody enjoys that feeling.

Approaching Family

Imagine you approach a family member and say, “Look at what I have! I’ve started my own business, and I can sell you all sorts of products and services!” While your enthusiasm is great, this approach might trigger their “sales alarm.” This is a natural response when people feel they are being sold something. Their subconscious immediately goes on high alert, thinking, “They just want my money!”

As a result, your family member might respond defensively, saying something like, “I already have everything I need.” The more you try to convince them, the more resistant they become. After a few rejections, you might start to feel discouraged. But don’t give up just yet—there’s a better way to approach this.

“What Should I Say, Sponsor?”

After a few unsuccessful attempts, you might find yourself asking your sponsor for advice. Your sponsor, the person who introduced you to the company, likely knows this scenario well. They’ve seen many new network marketers make the same mistake.

Your sponsor might ask, “Did you ask your family for their help before trying to sell them something?” This might surprise you. Asking for help? Yes! When you ask someone for help, they’re more likely to be open to supporting you by becoming a customer. Instead of trying to sell your products or services directly, approach them by asking for their assistance in getting your business off the ground.

For example, you might say, “I’ve just started my own business, and I’m looking for a few initial customers to help me get started. Could you help me by trying one of my products or services?” This approach is less about selling and more about seeking their support, which often leads to a more positive response.

Overcoming Obstacles

Rejection is a part of any sales process, but it’s important not to lose confidence. Even if some family members or friends decline your offer, don’t get discouraged. Instead, refine your approach and keep going.

Here’s a script to help you start:

Imagine asking your Uncle Gus to become your customer: “Hi Uncle Gus, how are you? I have a question: Could you help me with something?” Uncle Gus, thinking you might need a favor or help moving, will likely be relieved when you explain. “I’ve just started my own business and am looking for a few customers to help me get off to a good start. Could you be one of them by trying one of my products or services?”

This approach doesn’t trigger the “sales alarm” because you’re not pushing a sale—you’re simply asking for help. Uncle Gus might then ask what it’s all about, giving you the opportunity to explain further. Suggest setting up a time to discuss it in detail, so you can show him how he can help.

After the Sale

Once you’ve secured a customer, it’s crucial to follow up. Thank them for their support, and check in after a couple of weeks to ensure they’re satisfied with the product or service. A follow-up call after two months can also be a good opportunity to ask if they know anyone else who might benefit from what you offer.

If they have other needs that your products or services can fulfill, consider offering those as well. However, be mindful not to push too hard. After securing a sale, you might ask them if they can refer you to others who could also benefit, mentioning that you’re looking to add a few more customers to your base. This gentle ask can help you expand your customer base through word of mouth.

Conclusion: Building a Strong Customer Base

Finding customers for your network marketing business is essential for your success. Start by approaching your warm market—friends and family—but do it strategically. Instead of trying to sell directly, ask for their help. This approach is more likely to result in positive responses and build a strong foundation for your business.

Remember, rejection is normal, but don’t let it discourage you. Keep refining your approach, listen to your sponsor’s advice, and stay persistent. With the right mindset and strategy, you’ll be able to grow your customer base and achieve your financial goals in network marketing.

Take the first step today and start building a successful network marketing business by finding and securing your first customers!

Download our roadmap to customers here!